Master of Business Administration Marketing

Get Started

Master of Business Administration Marketing

Master of Business Administration Marketing - Course Overview

A Master of Business Administration (MBA) with a specialization in Marketing is a postgraduate program designed to equip students with the knowledge, skills, and strategies required to excel in the field of marketing. Here’s an overview of the course:

  1. Core Business Subjects: The MBA program includes core business subjects that provide students with a strong foundation in management principles. These subjects may include:
    • Financial Management
    • Marketing Management
    • Operations Management
    • Strategic Management
    • Organizational Behavior
    • Human Resource Management
    • Business Ethics
    • Managerial Economics
  2. Specialized Marketing Courses: The program offers specialized courses tailored to marketing strategies, tools, and techniques. These courses may cover topics such as:
    • Consumer Behavior
    • Brand Management
    • Digital Marketing
    • Marketing Research and Analytics
    • Product Management
    • Integrated Marketing Communications
    • Pricing Strategies
    • Sales Management
    • Retail Marketing
    • International Marketing
  3. Practical Projects and Case Studies: Students engage in practical projects, case studies, and real-world simulations to apply theoretical concepts to marketing scenarios. These projects may involve developing marketing plans, conducting market research, and analyzing marketing campaigns.
  4. Industry Workshops and Guest Lectures: Many programs organize workshops, seminars, and guest lectures by industry experts and marketing professionals. This provides students with insights into current trends, best practices, and real-world challenges in the field of marketing.
  5. Internships and Industry Exposure: Some programs offer opportunities for internships or industry projects with marketing agencies, companies, or startups. This hands-on experience allows students to gain practical exposure, build industry connections, and enhance their skills.
  6. Soft Skills Development: In addition to technical skills, the program focuses on developing essential soft skills such as communication, leadership, teamwork, and problem-solving. These skills are crucial for success in the dynamic and collaborative field of marketing.
  7. Capstone Projects: Towards the end of the program, students may undertake capstone projects or dissertations focused on a specific area of marketing. These projects allow students to demonstrate their mastery of marketing concepts, conduct in-depth research, and propose innovative solutions to marketing challenges.
  8. Networking Opportunities: Students have opportunities to network with peers, alumni, marketing professionals, and industry leaders through events, conferences, and networking sessions. Building a strong professional network is essential for career advancement in the marketing field.
  9. Career Development Support: Many programs offer career development services such as resume writing workshops, interview preparation sessions, and job placement assistance to help students launch successful careers in marketing.

Overall, an MBA in Marketing provides students with a comprehensive understanding of marketing principles, strategies, and practices, preparing them for leadership roles in marketing, advertising, branding, market research, and related industries.

Course Duration 2 Years
Course Type Post Graduation
 
Average Salary 40,000-120,000
 
Carrier Opportunities Marketing Manager. Brand Manager. Asset Manager.
 

Eligibility Criteria:

The eligibility criteria for pursuing an MBA in Marketing in India, regulated by the All India Council for Technical Education (AICTE), typically include the following:

  1. Educational Qualifications: Candidates should have completed a Bachelor’s degree in any discipline from a recognized university or institution. The degree should be obtained with a minimum aggregate score, typically ranging from 50% to 60%, depending on the institute.
  2. Entrance Exams: Many business schools and universities in India require candidates to have a valid score in national or state-level entrance examinations for MBA programs. Common entrance exams include CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test), CMAT (Common Management Admission Test), and SNAP (Symbiosis National Aptitude Test).
  3. Work Experience: While not always mandatory, some institutes may prefer candidates with prior work experience, especially in marketing, sales, advertising, or related fields. Work experience requirements, if any, vary between institutes.
  4. English Language Proficiency: Candidates may be required to demonstrate proficiency in the English language, especially if they come from non-English speaking backgrounds. Some institutes may accept scores from standardized English language proficiency tests such as IELTS or TOEFL.
  5. Group Discussion (GD) and Personal Interview (PI): Shortlisted candidates may be required to participate in group discussions and personal interviews as part of the selection process. These assessments help evaluate candidates’ communication skills, analytical abilities, and suitability for the program.
  6. State-specific Criteria: Different states in India may have their own eligibility criteria and admission processes for MBA programs. Candidates are advised to check the eligibility criteria of the institutes they are interested in applying to, as requirements may vary between institutions and states.
  7. Reservation Policy: Government institutes and universities often follow the reservation policies mandated by the government, allocating a certain percentage of seats to candidates belonging to specific categories such as Scheduled Castes (SC), Scheduled Tribes (ST), Other Backward Classes (OBC), Economically Weaker Sections (EWS), and Persons with Disabilities (PwD).
  8. Other Requirements: Some institutes may have additional eligibility criteria, such as specific subject requirements at the undergraduate level, academic or professional references, statement of purpose (SOP), or letters of recommendation (LOR).

Admission Process:

Direct Admission

Direct admissions are done either on the basis of merit list or on management quota.  Direct admission in MBA Marketing is offered by private institutes. These admissions are done on the basis of Management Quota/NRI/Sponsored seats. Direct admission for any institute only includes one round. They offer admission directly by submitting the course fee.

Admission via Entrance Test :

Application process for most of the entrance exams generally starts from July to October.  Entrance tests are held in the end of the year. CAT the most renowned test for MBA in India is held in November, XAT in January and others are also held between months November to January.  Following are some entrance tests.

Need help? Call our award-winning support team at Message